In order to analyze the larger picture, it is important to understand that real estate refers to residential as well as commercial property. Along with the land in question, it also includes fixtures, fences, and buildings that are lawfully built up on it. Apart from this, in case a piece of a land has natural resources within it, they are a part of the real estate. Located in Texas, the city of Houston boasts of a flourishing real estate market. The Houston real estate market thrives upon trade of real estate. This refers to the purchase, sale, lease, and rentals of commercial and residential real estate.

The Houston real estate market, similar to other cities, is a volatile and unpredictable business venture. An interesting factor that sets the real estate market noticeable from other trades is its fluctuating nature. Rather than being solely influenced by global recession and inflation, real estate price points are largely dependent upon local factors. Prices of immediate neighborhood properties and local events proportionately affect real estate prices instead of variations at the stock exchange. Improvements in the economy have increased purchase power, prompting a large number of people to buy real estate. Such deals could revolve around residential, commercial or investment property. Since real estate deals can revolve around financial commitments that cannot be borne all at once by clients, the lending attitude of various financial institutions affects the Houston real estate market.

In order to be at par with real estate dealings in other places, the Houston real estate market is also dependent upon appraisal services. This helps attain precise and up to date estimates of a certain piece of property and helps facilitate quick dealings. For those who wish to make a career in the Houston real estate market, can choose to enroll at real estate schools or work under the guidance of reputed firms and brokers.

Real estate marketing can be either your secret weapon or a real estate system that you wish you had never attempted. There are lies about real estate marketing that have been spread around for years by those who don’t want agents to unlock the power of marketing. Many of those who have spread these lies have done this unintentionally and others intentionally.
By discovering these real estate marketing lies you will have the secrets to turn your real estate business into a machine.

1. Marketing Is Expensive. Many agents believe that marketing is expensive so they never bother to look into how they can make it work for their business. Bad marketing is very expensive and can ruin the experience for an agent. When marketing is done correctly it is about spending little to get a large return. For example if you knew that you could spend $280 on marketing and you would get back $4,000 in return would you consider it expensive? So the only marketing that is expensive is marketing that hasn’t been tested, hasn’t been proven, and won’t generate you leads.
2. Marketing is About You. Have you ever seen a postcard, flyer, or a website of a real estate agent where the only thing that you see is a giant picture of them riding a horse or with a dog? These agents have been told that as long as they “get their face out there” they will be successful. I would like to ask you the following question and answer it honestly: Do people care more about themselves or people they don’t know? If you answered that people care about themselves more than us that is correct. Marketing that is about you will only be one of the most expensive forms of marketing you ever do and not produce the results that you desire.
3. Marketing Only Works Once You Are Already Successful. Often in hallways across real estate offices all around the country agents say “That agent does marketing because they are successful”. Agents don’t do marketing once there are successful they market to get successful.
4. “Your” Market is Different So Marketing Won’t Work For You. Every market is different however people often respond to messages that are similar. My team routinely tests 300+ messages to find 6 that work all over the country. Finding which one of the 6 that works in a particular part of a country is the work that must be undertaken in a one on one setting.
5. Marketing Doesn’t Generate Good Leads. Regardless of how you get a lead whether it be an open house, a sign call, a magazine ad, a flyer, a referral, or a website 85% percent of leads will be a total waste of time. The key with marketing is to generate a leads with hoops designed to find the top 15% of leads. For example allowing leads to contact you directly can cause waste your time.
6. Marketing is Too Difficult To Figure Out. Marketing can require testing which is why many agents avoid it for their entire careers. Without a formula to test each marketing piece you take out against it can be nearly impossible to find a winning formula. Marketing that generates results need to demonstrate to the prospect how you can benefit them and it has to do this in 10 seconds or less. When each of your marketing pieces clearly shows the prospect how your service benefits them and has a clear call to action the marketing will become far easier to figure out.
7. Marketing Doesn’t Provide Any Way To Prove That It Works. When a marketing piece goes out with 5 different phone numbers, a website, and no clear message it had no chance to work. Providing tracking on marketing allows an easy way to find out what is working and what prospects are responding to. This can be done with free tracking tools like Google Analytics when marketing is done on the Internet or a low cost 800# such as proquest.

By unlocking the secrets behind these 7 lies you will be able to improve any marketing that you currently are using as well as and future marketing you put to use to generate new business.